#Digital #Media in #India has been growing at an average of 28% and is expected to grow at around 30% for the next 5 years. The reduction in data cost due to the intense competition unleashed by Jio has resulted in increased consumption of data across the breadth and length of the country This rapid

How an organization manages and promotes professional learning, better business practices and strategic management amongst its employees has become vitally important in this day and age. This is where organizational dynamics, the process of consistently enhancing employee performance and strengthening resources, enters the picture. This concept may be dated but with time, it has evolved

Started in 2008, IPL has definitely come a long way. It has become the key factor to redefining the T20 series across the world and has been an active catalyst in making India a sporting nation. In its true sense, IPL has revolutionized sports in India. We are today used to sports leagues in India

Think about the last time you stepped out of the airport and hailed a local taxi – the typical yellow taxis that have been running across cities helping people reach the local market, a friend’s place or even their office. Can’t remember, right? In the early 80s, tourist taxis came into existence with the introduction

WeWork has been in the news for the last few months, mostly for all the wrong reasons. While I will touch on some of the controversies that have plagued this disruptor and unicorn later, I am more keen to try and understand their target area and the business model that they were trying to make

Amul India – Formed in 1956, is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat has today and has grown into a 42,000-crore company spread across various segments. The Indian Biscuit industry is worth about Rs

We all know of Instagram as a photo and video sharing platform, which has grown to 1 billion users presently since its launch in 2010…So how, is e commerce becoming a part of this platform… Let’s consider these facts 80% of Instagram users follow a business account 35% of the most viewed stories on Instagram

I find people consuming content at all places and times…Whether it’s on a flight or in the local train or by my daughters or the elders in my family…Whether I am in Mumbai, Nagpur, Cochin or in Puvathussery (My wife’s native village in Kerala) the consumption pattern remains the same…It’s the same whether it’s the

We have all got used to the convenience of buying things online particularly for things where size and shapes doesn’t’ matter… I for example order all my weekly household requirements from big basket … obtain the books I want to read from Amazon or Flipkart depending on who offers a better price and a couple

We are all used to using digital payments for a good part of our day to day transactions…When everything goes through smoothly it makes our life so much more simpler and smoother..…But let’s say something goes wrong with say a credit card payment you made at a merchant shop like duplicate billing …or let’s say