The Squircle Secret: What Apple’s Most Overlooked Design Choice Teaches Us About Business Strategy
Sunday, 15 June 2025
In the world of design, few companies are as obsessively intentional as Apple. While the world fixates on its shiny hardware and seamless interfaces, one subtle design choice often goes unnoticed — the squircle. A “squircle” is a hybrid of a square and a circle — softer than a square, more structured than a circle.
- Published in Business Insights
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Coach Behavior: The Strategy That Helps Customers Achieve Their Goals (Even Before They Ask)
Saturday, 07 June 2025
In a world overflowing with digital choices, customers don’t just need service — they need direction. They want brands that don’t just respond but guide. That’s where the Coach Behavior strategy shines. This approach is more than personalization. It’s about actively helping customers reach their goals — nudging, motivating, and mentoring them along the way.
- Published in Business Insights
Most Businesses Die — Not Because of Bad Products — Because They Ignore LTV
Sunday, 01 June 2025
LTV (Customer Lifetime Value) A metric so powerful, it can predict the life or death of your business. I first came across this term for the first time when I got into the service business from product sales. While we were till used to being assigned a percentage which you could use for the various
- Published in Business Insights
Responding to Desire: Delivering Instant Gratification in the Digital Age
Monday, 19 May 2025
In our hyper-connected world, customers often know exactly what they want—and they want it now. The “Respond to Desire” strategy focuses on meeting these immediate needs efficiently and seamlessly and is the first strategy as part of my earlier article on why our value proposition might be obsolete in today’s hyper connected world..Link of the
- Published in Business Insights
Waves of Change
Monday, 19 May 2025
A few years ago, I was having a conversation with a friend about what truly enabled Bangalore—once a sleepy, slow-moving town a few decades back—to evolve into the software capital of India and, eventually, a thriving hub for technology and entrepreneurship. I remember the mid-1990s vividly. After a short stint in Mumbai, I found Bangalore
- Published in Self-help Blogs
Why Your Value Proposition Might Be Obsolete in a Hyper-Connected World
Saturday, 03 May 2025
Yesterday, I got a push notification on my phone: “Ticket prices have dropped for your recent search!” Excited, I tapped into the app. But to my surprise — no meaningful difference. Maybe ₹50 at best. Was this really a price drop, or just a clever tactic to re-engage me? Welcome to the always-on customer journey
- Published in Business Insights
Customer Value Isn’t About Revenue Anymore. It’s About Reach.”- Rethink Metrics.
Wednesday, 16 April 2025
A few years ago, a hotel receptionist in a small UK town made a quiet decision. A tired man arrived late, soaked in rain, asking for a room. He had no booking. Still, the receptionist didn’t turn him away. She offered him the staff room and a warm meal. That man? 👉 Sir Richard Branson.
- Published in Business Insights
The Tata Steel-Corus Takeover: A Bold Move Fraught with Challenges
Wednesday, 16 April 2025
Have been reading the biography of Ratan Tata and there is a whole chapter dedicated to the Corus takeover and various challenges that were encountered and rather still being encountered in this mega deal. Was interesting to read the back ground strategies that were adopted since I remember following this deal when it was shaping
- Published in Business Insights
The Future of Computing: How Microsoft’s Quantum Breakthrough Will Change the World
Sunday, 23 February 2025
The motivation to write this was a news article in today’s TOI which talked about Microsoft new discovery and how this new discovery could make actual quantum computing devises a reality within a few years unlike decades which was what was thought to be the time needed for this technology to start effecting our day
- Published in Business Insights
💡 From Idea to Industry Giant: How MVPs Build Billion-Dollar Businesses 💡
Friday, 21 February 2025
One of the biggest challenges in business today is deciding which idea is worth pursuing. Whether you’re a startup founder or a market leader, the question remains the same: Is this concept good enough to scale? This is where the power of the Minimum Viable Product (MVP) comes into play. An MVP is a streamlined
- Published in Business Insights