During my school days among the multiple sports that were played basketball was a favourite along with cricked. Though I wasn’t good at basketball one of the primary reasons why this sport stayed as a favourite was an interschool basketball tournament which was held every year in our school. The daily matches and the cheering

In today’s hyper-competitive, hyper-personalized marketplace, brands are no longer just products or services. They are relationships. And just like any relationship, the nature of connection varies by who you are. Two critical but often overlooked variables in brand strategy are age and gender. These aren’t just demographic checkboxes — they are psychological anchors that dictate

In today’s hyper-competitive market, brand collaborations are no longer a luxury—they’re a growth strategy. Whether it’s for entering new markets, sharing customer bases, or creating a viral moment, co-branding—the strategic alliance of two or more brands—can generate enormous value. But here’s the truth: ✨ When done right, co-branding can skyrocket awareness and revenue. 💥 When

In the world of design, few companies are as obsessively intentional as Apple. While the world fixates on its shiny hardware and seamless interfaces, one subtle design choice often goes unnoticed — the squircle. A “squircle” is a hybrid of a square and a circle — softer than a square, more structured than a circle.

In a world overflowing with digital choices, customers don’t just need service — they need direction. They want brands that don’t just respond but guide. That’s where the Coach Behavior strategy shines. This approach is more than personalization. It’s about actively helping customers reach their goals — nudging, motivating, and mentoring them along the way.

LTV (Customer Lifetime Value) A metric so powerful, it can predict the life or death of your business. I first came across this term for the first time when I got into the service business from product sales. While we were till used to being assigned a percentage which you could use for the various

In our hyper-connected world, customers often know exactly what they want—and they want it now. The “Respond to Desire” strategy focuses on meeting these immediate needs efficiently and seamlessly and is the first strategy as part of my earlier article on why our value proposition might be obsolete in today’s hyper connected world..Link of the

Yesterday, I got a push notification on my phone: “Ticket prices have dropped for your recent search!” Excited, I tapped into the app. But to my surprise — no meaningful difference. Maybe ₹50 at best. Was this really a price drop, or just a clever tactic to re-engage me? Welcome to the always-on customer journey

A few years ago, a hotel receptionist in a small UK town made a quiet decision. A tired man arrived late, soaked in rain, asking for a room. He had no booking. Still, the receptionist didn’t turn him away. She offered him the staff room and a warm meal. That man? 👉 Sir Richard Branson.

Have been reading the biography of Ratan Tata and there is a whole chapter dedicated to the Corus takeover and various challenges that were encountered and rather still being encountered in this mega deal. Was interesting to read the back ground strategies that were adopted since I remember following this deal when it was shaping