Having been used to working in product companies I was in for a surprise when I first joined a service provider company in 2006 whose entire business model was based on customer acquisition and their retention based on monthly subscriptions for the service provided.  The world economy as we know it has always been a

Customer first…Customer is king …These are all catch phrases that I have always heard and believed strongly in… But does this always work? Or does too much customer focus make you lose track of other business opportunities that are available? This thought first came to mind while I was working on understanding disruption…Initially it looked

My interest in this sector maybe has come through my genes…Money lending against gold “Pandam Panayam” as it is called in our native language Malayalam, was one of the many businesses that my grandfather was into and as a small kid; I have accompanied him on several of his enterprising business actions related to this field…

We are all used to the stream of advertising that flows to you the moment you log on to a website and despite the fact that you disable them they still keep appearing and reappearing There are also access rights that apps keep asking for the moment you download them some of them that you

I got the inspiration to write this article from a small incident that I observed sometime back when I visited Las Vegas and was walking around trying to grab some lunch… I could hear screams and shouts from one of the small shops in the area lined up with restaurants…Well don’t get ideas because I said Las

Experiences they say last a lifetime …But how do you package the experience to make it last a lifetime? Let’s start with a small everyday example Imagine this: I’m looking to buy a dessert (and sweets are my all time favorite) and I find myself standing in front of two bakeries both of which sell

We have all read about Unicorns …Startups who have reached billion-dollar valuations and some of them like byjus have always caught my fancy… Every entrepreneur dreams that their business will be one of the ones that make it big. For a few very lucky start-up founders, this dream has become a reality and their ventures have truly

Every time we come across a successful brand, company or a product and try to understand the reasons for their success it always boils down to an innovative strategy that was executed effectively to get the desired results. While this seems so easy on paper studies have shown that at least 50% of employees feel

The first thought that comes to my mind the moment I hear about Artificial Intelligence or AI which is very frequent of late is that of the James Cameron movie starring Arnold Schwarzenegger called the Terminator where the machines created by man become self-aware, take decisions on their own and take over the earth… So, what does

I still remember the time in the early part of the century when everything in the economy was cash based…When the office peon who was going to the bank was the most important person because everyone had some or other transaction to do at the bank whether it be withdrawal of cash or deposit or