Power Distance: Why we follow at times and do not at other times.
Sunday, 07 January 2024
This thought came to me while reading an article on one of India’s leading airlines and how they were able to implement good practices using a technique, Power Distance even though many of them weren’t really customer focused or beneficial. Since I concurred with several of the points mentioned in the article and have been
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#Content # Personalisation # Mass customisation- -Key areas for Future #Customer #Engagement
Monday, 25 December 2023
There are broadly 3 things that customers want everyone to understand and execute Customers expect companies to be transparent, accurate and available for them at any point of their requirement Some of the key challenges in today’s world for marketers are As a marketer there are 3 choices to target customers Online and social platforms where people come to browse, Buy sell, and look up
- Published in Business Insights
Will 2017-18 be the tipping point of #Digital #Media In #M&E Space
Monday, 25 December 2023
#Digital #Media in #India has been growing at an average of 28% and is expected to grow at around 30% for the next 5 years. The reduction in data cost due to the intense competition unleashed by Jio has resulted in increased consumption of data across the breadth and length of the country This rapid
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The Changing Face of Organizational Dynamics
Monday, 25 December 2023
How an organization manages and promotes professional learning, better business practices and strategic management amongst its employees has become vitally important in this day and age. This is where organizational dynamics, the process of consistently enhancing employee performance and strengthening resources, enters the picture. This concept may be dated but with time, it has evolved
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How The Indian Premier League (IPL) Has Revolutionized Sports in India
Monday, 25 December 2023
Started in 2008, IPL has definitely come a long way. It has become the key factor to redefining the T20 series across the world and has been an active catalyst in making India a sporting nation. In its true sense, IPL has revolutionized sports in India. We are today used to sports leagues in India
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The Revolution Of The Indian Taxi Industry
Monday, 25 December 2023
Think about the last time you stepped out of the airport and hailed a local taxi – the typical yellow taxis that have been running across cities helping people reach the local market, a friend’s place or even their office. Can’t remember, right? In the early 80s, tourist taxis came into existence with the introduction
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The Power of Tenacity
Monday, 20 November 2023
One of the most tenacious known animals in history is the Tardigrade also known as water bears. These eight-legged water dwelling micro animals are believed to have been around for the last 530 million years. The reason why these animals are considered tenacious are: Most of the conditions were put to test when these animals
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Pigeons and The Art of Staying Oriented.
Wednesday, 08 November 2023
Pigeons are first believed to have been domesticated as early as 3000 BC and have been used as messengers. As early as the 13th century pigeons were used to run a pigeon post system by the Sultan of Baghdad. It is widely documented how Reuters gained substantial market share during the 1850s by pressing pigeons
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Competence Unleashed: Mastering the Art of Showcasing Your Skills
Sunday, 22 October 2023
A few days back I was attending an Immersion session and was seeing presentations highlighting how various challenges were identified and overcome. There were also discussions on somethings which were tried out but didn’t succeed the way they were anticipated to. But like in all failures there were huge learnings which only come out in
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Career Bends – Seize the Opportunity!
Tuesday, 17 October 2023
The other day I was reading about Aston Eaton, the double decathlon gold medallist in the 2012 London Olympics and the 2016 Rio Olympics. While recollecting his journey he shared how he never took to decathlon as a discipline till he was in college, and it was the ease to get the scholarship into college
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