If you look at any of the products or services that we use today that have become totally market dominant they have become so because they have followed a Whole Product Strategy. The result is the same if you look at social media, messaging, telecom, or cars and software and tech products. The idea of

For someone who has spent his entire career in Sales, Marketing and Business Development I often struggle when in casual conversations people swing between these three terms with their own definitions to understand what I do or to explain what they do. The situation is more critical with people who are from different backgrounds and

In today’s world, where technology has made market entry much easier and scalable we see multiple products and services entering in different categories. Most of them come with their own unique value proposition which ensures that they stand out from the existing list of service providers. Sometimes these new value propositions create new customer segments

We are again at that part of the year where we work out our goals for the year. These are called by different names in different geographies and different organizations. But the basic purpose of all these is to ensure that individuals and teams are aligned to the overall goals of the organization. Organizations, particularly

Until the time I joined an organization that was a service provider, my career had mainly been in in companies selling products. Product companies sell tangible goods, which customers can see, touch, and feel. This allows for demonstrations and physical product trials. Service companies sell intangible offerings, such as expertise, solutions, or experiences, making it

With the way technology has taken over everything that we do, so also is everything being captured at some data source continuously. Whatever we do on the smartphone or on our laptops are captured, the cars we drive are tech enabled and capture a lot of information. We walk out into the streets or go

During the early stages of my career, I was working for a durables brand which was the market leader at that point in time. It had the most technologically advanced and best quality products that lasted and hence offered good value to customers. The trade margins were average but since the brand pull was so

It’s our accepted practice to do pilots or do beta versions to test out a concept or anything new to further understand the suitability of the product or service for all planned needs of all stakeholders. Based on the feedback received during this period the concept is finetuned incorporating additional requirements or modifications before it

 have always wondered why it’s so difficult to really catch or kill the common house fly. If you really watch the way that these small insects fly it makes this even more interesting. But before we get into that the houseflies have compounding eyes which are very big compared to its body structure. The flies’

There are broadly  3 things that customers want everyone to understand and execute Customers expect companies to be  transparent, accurate and available for them at any point of their requirement Some of the key challenges in today’s world for marketers are As a marketer there are 3 choices to target customers  Online and social platforms where people come to browse, Buy sell, and look up