During the early stages of my career, I was working for a durables brand which was the market leader at that point in time. It had the most technologically advanced and best quality products that lasted and hence offered good value to customers. The trade margins were average but since the brand pull was so

It’s our accepted practice to do pilots or do beta versions to test out a concept or anything new to further understand the suitability of the product or service for all planned needs of all stakeholders. Based on the feedback received during this period the concept is finetuned incorporating additional requirements or modifications before it

 have always wondered why it’s so difficult to really catch or kill the common house fly. If you really watch the way that these small insects fly it makes this even more interesting. But before we get into that the houseflies have compounding eyes which are very big compared to its body structure. The flies’

There are broadly  3 things that customers want everyone to understand and execute Customers expect companies to be  transparent, accurate and available for them at any point of their requirement Some of the key challenges in today’s world for marketers are As a marketer there are 3 choices to target customers  Online and social platforms where people come to browse, Buy sell, and look up

#Digital #Media in #India has been growing at an average of 28% and is expected to grow at around 30% for the next 5 years. The reduction in data cost due to the intense competition unleashed by Jio has resulted in increased consumption of data across the breadth and length of the country This rapid

How an organization manages and promotes professional learning, better business practices and strategic management amongst its employees has become vitally important in this day and age. This is where organizational dynamics, the process of consistently enhancing employee performance and strengthening resources, enters the picture. This concept may be dated but with time, it has evolved

Started in 2008, IPL has definitely come a long way. It has become the key factor to redefining the T20 series across the world and has been an active catalyst in making India a sporting nation. In its true sense, IPL has revolutionized sports in India. We are today used to sports leagues in India

Think about the last time you stepped out of the airport and hailed a local taxi – the typical yellow taxis that have been running across cities helping people reach the local market, a friend’s place or even their office. Can’t remember, right? In the early 80s, tourist taxis came into existence with the introduction