For someone who has spent his entire career in Sales, Marketing and Business Development I often struggle when in casual conversations people swing between these three terms with their own definitions to understand what I do or to explain what they do. The situation is more critical with people who are from different backgrounds and

In today’s world, where technology has made market entry much easier and scalable we see multiple products and services entering in different categories. Most of them come with their own unique value proposition which ensures that they stand out from the existing list of service providers. Sometimes these new value propositions create new customer segments

We are again at that part of the year where we work out our goals for the year. These are called by different names in different geographies and different organizations. But the basic purpose of all these is to ensure that individuals and teams are aligned to the overall goals of the organization. Organizations, particularly

Until the time I joined an organization that was a service provider, my career had mainly been in in companies selling products. Product companies sell tangible goods, which customers can see, touch, and feel. This allows for demonstrations and physical product trials. Service companies sell intangible offerings, such as expertise, solutions, or experiences, making it

With the way technology has taken over everything that we do, so also is everything being captured at some data source continuously. Whatever we do on the smartphone or on our laptops are captured, the cars we drive are tech enabled and capture a lot of information. We walk out into the streets or go