The idea to write about this article came about while listening to a video of Steve Jobs where he answers a very technical question from the audience about particular features about a technology (open doc) and how this could be used more effectively etc. His answer which is what happens often with most market leaders

As I start writing this piece I get prompted if I have enabled the application on suggestions to help me with the same or on ways to complete a particular sentence or in ways to redefine my thought in a better way. In the morning, I was sending a mail for my tax filing I

If you look at any of the products or services that we use today that have become totally market dominant they have become so because they have followed a Whole Product Strategy. The result is the same if you look at social media, messaging, telecom, or cars and software and tech products. The idea of

For someone who has spent his entire career in Sales, Marketing and Business Development I often struggle when in casual conversations people swing between these three terms with their own definitions to understand what I do or to explain what they do. The situation is more critical with people who are from different backgrounds and

In today’s world, where technology has made market entry much easier and scalable we see multiple products and services entering in different categories. Most of them come with their own unique value proposition which ensures that they stand out from the existing list of service providers. Sometimes these new value propositions create new customer segments